LOUISVILLE, KENTUCKY - The KFC Yum! Center underwent major renovations, including a new Adamson PA system to upgrade the audio experience at concerts, sporting events, and university basketball games.

Opened originally in 2010 for the University of Louisville basketball teams, the KFC Yum! Center recently updated its house system with an Adamson PA and a DiGiCo S31 console. Installed and programmed by Performance Audio, based in Salt Lake City, 52 x IS10 line array cabinets, 24 x IS119 subwoofers,12 x IS7p point source cabinets, and 4 x IS10p point source cabinets are now deployed and in use at the arena.

Kendall Bowman, audio-visual engineer for Performance Audio, explains his experience of working with Adamson products during the new in-house system installation. “They look little but sound so much bigger than they are,” he said. “The way they go together, the install boxes, everything was effortless to put together.” 

“Adamson once again delivers big results while achieving the aesthetic and performance goals in the arena renovation,” said Doug Woosley, a programming consultant of Sound Ideas LLC, who was a local system support for the upgrade. “The IS10 allowed us to reach the necessary price point without compromising the quality of system.”

According to KFC Yum! Center’s website, the arena has a fresh look and feel which creates an exciting atmosphere for future events. The audio network allows the venue to provide a clear experience to guests with enhanced control for technicians.  

“The upgrades are part of a much larger capital improvement plan to allow the KFC Yum! Center to maintain the physical amenities that make us one of the best arenas in the nation,” said KFC Yum! Center General Manager Eric Granger.

The arena last hosted the NCAA Men’s Basketball Regional in 2016 and 2019 and the NCAA Women’s Volleyball Championship in 2014. Going forward, the University of Louisville will host the 2023 NCAA Division I Men's Basketball Regional and the KFC Yum! Center will host the Division I Women's Volleyball Championship in 2024. 

“Since 2010, the KFC Yum! Center has been an integral part of the resurgence and growth of downtown Louisville as the city’s most iconic entertainment venue that attracts nearly a million fans to world class sports and entertainment events annually,” said Louisville Arena Authority Chair, Leslie Geoghegan.

Despite shutdowns worldwide and a direct hit on businesses due to COVID-19, the arena found their silver-lining when they choose to go with Adamson loudspeakers for the installation over all other proposals.

“Every one of these projects is important to help the Louisville Arena Authority achieve our goal of exceeding our client’s and customer’s expectations and providing the most optimal experience inside the arena,” said Granger. “Improved quality and added audiovisual technology provide numerous opportunities to feature robust and entertaining in-event content for the University of Louisville and other event producers at the arena.”

Learn more about this installation and on-going events at KFC Yum! Centre by visiting:

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